Rebranding a B2B Company for Global Growth
Sfurti | Flux&Found
A Bold Leap into a New Identity
Brand : ZestIOT | Deliverables: Logo, Visual Identity, Brand Guidelines, Website, Conference Booth, Marketing Materials
→ Challenge and Context
A 7-year-old startup with established technology expertise lacking a cohesive visual strategy needed to transform their brand for global market expansion. They needed an end to end re-branding across all their touchpoints, including strategy, website and print collaterals.
ZestIOT's old logo
→ Our Approach
Strategic Foundation:
Conducted in-depth workshop sessions to understand core values and vision
Developed comprehensive brand positioning strategy
Created messaging framework aligned with global market objectives
Visual Identity Development:
Created new logo and submark to create a complete visual language
Designed comprehensive brand guidelines including iconography
Created messaging guidelines for consistent communication
Implementation Across Touchpoints:
Designed and developed new website reflecting global positioning
Created business collateral (cards, brochures)
Designed exhibition materials for international presence
→ Key Success Factors
Workshop-driven strategy development
Cohesive visual identity system
Comprehensive guidelines enabling consistent execution across agencies
Versatile design implementation across digital and print media
→ Ready to transform your brand? Book a call through my Brand Strategy Service.
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Posted Aug 20, 2025
ZestIOT's re-brand, spanning digital platforms and print materials created a unified brand presence that successfully supported their global market entry.
