Brand Positioning for Workforce Innovation
Sfurti | Flux&Found
Brand Strategy & Identity for a Distributed Workforce Platform
Brand : onthejob | Deliverables: Strategy Document, Visual Identity, Brand Guidelines, Templates
→ Challenge and Context
We needed to transform onthejob's enterprise B2B brand identity while ensuring it resonates with both corporate clients and hourly wage workers - the platform's end users. Creating a comprehensive brand strategy that could scale with their growth and maintain consistency across all touchpoints.
This included developing separate but cohesive brand guidelines for their corporate presence, ensuring clear differentiation from their product offerings while maintaining brand unity.
→ Our Approach
BRAND STRATEGY
We conduct workshops and understand your business goals to craft your strategy
BRAND IDENTITY
Crafting each aspect of the Internal and External Branding for onthejjob
Defining logo, word mark, sub-marks, colours and typography
BRAND GUIDELINES
Creating a comprehensive document with do's and dont's for each element of the brand
BRAND ASSETS
Templates for presentations, business cards and email signatures
→ Key Success Factors
Seamless integration of existing mark into new identity system
Comprehensive nomenclature guidelines ensuring consistency
Flexible visual system adaptable across all touchpoints
Clear messaging framework for authentic brand voice
→ Need clarity before scaling? Let’s build your brand from the ground up.
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Posted Aug 20, 2025
Crafting onthejob's brand strategy and visual identity guidelines, helping them show up with alignment and authority across their comms and investor materials.
