Moonova was established with a mission to make specialty coffee and the art of coffee-making accessible to all. Their goal is to educate and empower individuals, from beginners to seasoned baristas, in the pursuit of crafting exceptional coffee. Moonova has its own coffee shop, where they conduct the workshops and showcase and sell their specialty coffee, curated by our team of experts.

The Moonova logo is crafted to be approachable and inclusive, breaking away from the notion of specialty coffee as exclusive. Our design language aims to convey accessibility and an open atmosphere alongside its friendly and playful appeal. The logo features both a logo mark and a logotype, designed for separate use , providing flexibility in their application.

Through the integration of the logo, colour palette, typography, illustrations, and graphic elements, my goal was to communicate an inclusive and open atmosphere while maintaining a friendly and playful appeal.

I designed the website with a strong focus on the user's needs, prioritising simplicity and ease of use, all while preserving our distinctive artistic brand identity.