The goal of the project was to catapult @las into the spotlight as a force in the blockchain ecosystem. I created an artistic and bold logo, crafted their brand identity and designed their website and online presence. My goal was to develop the design language that is minimalist, futuristic and unapologetically bold.

The logo has two main parts: the logo mark and the logotype. The logo mark represents motion and change, symbolising @las' connection to the ever-changing cryptocurrency market. The logotype is designed to be bold and artistic, drawing inspiration from the Baunk font by Bagerich but with a unique twist, making the letters bolder and more condensed.

I've paid close attention to every detail in the brand application to create an engaging experience for end-users and the audience. My goal was to emphasise the dynamic and diverse essence of @las while conveying the bold, minimalist, and futuristic brand aesthetic.

The website was created with a bold, minimalist, and futuristic appearance, while keeping user experience clear and intuitive. Our user-centric focus placed a strong emphasis on simplicity and ease of use, while preserving the artistic brand identity.