Homeward Collective is a two-location lifestyle boutique in Connecticut serving an elevated, style-conscious customer. The brand needed a digital storefront that felt as warm and curated as their physical stores.
Led brand discovery and translated their in-store customer journey into a custom Shopify storefront — designing multi-category navigation across clothing, home, gifts, and beauty, editorial homepage sections, and a visual system that reflects their classic, organic aesthetic.
Redesigned a curated Shopify storefront for Homeward Co. Immersive lifestyle imagery and an aesthetic layout position this destination boutique by the sea.