The Challenge: Chem-Impex, a B2B chemical supplier, was acquiring customers but struggling with retention. Their email marketing consisted only of promotional campaigns with zero strategic automation.

My Approach: I identified the gap: everything after first purchase was being ignored. I mapped out 5 essential flows covering the complete customer lifecycle—welcome, post-purchase, browse abandonment, cart abandonment, and replenishment reminders.

Flow strategy & customer journey mapping

Copywriting (24 emails)

Email design & Klaviyo implementation

$21,000+ in attributed revenue from flows

211% increase in email-attributed revenue

77% of email income now from automated flows vs. campaigns

By shifting from reactive campaigns to strategic automation, Chem-Impex now has a system generating revenue 24/7. Their email marketing went from promotional channel to profit center.

Ongoing: I continue designing their monthly campaigns, maintaining the design system and healthy flows-to-campaigns split.