Perkup Website Redesign, Migration and SEO Enhancement

Perkup is a digital platform that helps cafes and restaurants boost customer loyalty and engagement through a mobile app and reward system. The company needed a reliable partner to handle a large-scale website migration while maintaining performance, SEO rankings, and data integrity.

I was responsible for leading and executing the migration process — moving over 10,000 pages to a new and more efficient structure.

Successfully migrate 10,000+ URLs to the new website

Preserve organic search visibility and traffic during and after the transition

Improve site performance, speed, and navigation structure

Ensure technical SEO integrity (redirects, metadata, internal linking)

I started by conducting a complete crawl and URL mapping of the existing website. This was followed by redirect planning, metadata preservation, and internal linking optimization. I also collaborated with developers to ensure the new CMS and hosting setup were SEO-friendly and properly structured.

Post-launch, I monitored indexing and rankings to confirm the migration was smooth and error-free.

The migration was completed successfully with zero critical errors.

Over 10,000 pages were transferred without data loss

Organic visibility remained stable, with steady growth in impressions afterward

Site structure became cleaner, faster, and easier to maintain

This project demonstrated my ability to handle large-scale SEO migrations and ensure business continuity while improving overall technical health.