Client: Kinesis Network Role: UX/UI Designer & Framer Developer Website: kinesis.network Tools: Figma, Framer

Project Overview

The goal of this project was to redesign the website with a modern, intuitive, and user-friendly interface that reflects the brand's vision and values. I was responsible for leading the entire process, from UX research and UI design in Figma to fully interactive development in Framer.

1. Discovery & Research

Client Consultation: Held initial meetings with the client to gather project requirements, understand business goals, and identify target audiences.

Competitive Analysis: Conducted a competitive analysis to identify trends, strengths, and weaknesses in similar platforms.

User Research: Gathered insights through user research, including interviews and surveys, to understand the user’s needs and pain points.

2. Information Architecture

Sitemap Creation: Developed a clear and logical sitemap to improve navigation and user flow.

User Flows: Mapped out key user flows to ensure a seamless experience from the homepage to core actions like sign-up, purchasing, or service engagement.

3. Wireframes & Prototyping

Low-Fidelity Wireframes: Created low-fidelity wireframes in Figma to visualize content layout, functionality, and user interactions.

Mid-Fidelity Prototypes: Designed mid-fidelity interactive prototypes to test and iterate on the website structure.

Client Feedback Loop: Iterated on wireframes and prototypes based on feedback from the client and stakeholders.

4. UI Design

High-Fidelity Design: Developed pixel-perfect high-fidelity mockups in Figma, focusing on typography, color schemes, and component styling that align with the Kinesis brand.

Responsive Design: Ensured designs were fully responsive for mobile, tablet, and desktop devices.

Interactive Components: Designed interactive components (buttons, forms, animations) to improve user engagement.

5. Design Handoff

Figma Prototype: Delivered a clickable Figma prototype for final approval, including detailed design specifications and style guides for easy reference during development.

6. Framer Setup & Component Creation

Framer Project Setup: Initialized the project in Framer by importing the Figma design and setting up the project’s structure.

Custom Components: Developed custom components, such as navigation bars, hero sections, forms, and interactive modules, ensuring consistency and reusability across the website.

Animations: Integrated smooth animations and micro-interactions using Framer’s powerful animation tools, enhancing the user experience.

7. Responsive Development

Mobile-First Approach: Implemented a mobile-first approach, ensuring seamless transitions between mobile, tablet, and desktop views.

Responsiveness Testing: Conducted rigorous testing across different screen sizes and devices to maintain design integrity and performance.

8. Integrations & Features

Third-Party Integrations: Integrated necessary third-party tools, such as CRM and analytics, to track user behavior and performance metrics.

Lead Capture Forms: Developed lead capture forms with email validation and submission success messages, helping the client collect valuable user information.

9. Quality Assurance & Launch

Cross-Browser Testing: Performed cross-browser testing to ensure the website functioned smoothly on all major browsers (Chrome, Safari, Firefox).

Final Tweaks: Worked closely with the client for final reviews, making necessary adjustments based on feedback before launch.

Deployment: Successfully deployed the website and provided post-launch support for any issues or updates.

Improved User Experience: Enhanced navigation and user journey, resulting in a smoother experience for site visitors.

Increased Engagement: Introduced interactive elements and animations, increasing user interaction and time spent on the website.

Mobile Optimization: Significantly improved the mobile browsing experience, ensuring accessibility across all devices.

This project demonstrates my ability to manage both the creative and technical aspects of website design and development. The result was a fully responsive, dynamic website that effectively communicates the brand message and drives engagement.

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