Daravit Airport OOH Campaign Design

Daravit – Airport OOH Branding

High-impact Out-of-Home advertising visuals for Daravit's airport awareness campaign targeting busy professionals and travelers.

Full Project Description (Case Study)

Daravit is a premium multivitamin supplement designed to support energy, immunity, and daily wellness for adults with active lifestyles.

As part of its national brand awareness strategy, I was engaged to design airport OOH (Out-of-Home) advertising visuals for strategic placements at departure and arrival terminals in major Nigerian airports.

The campaign's goal was to position Daravit as the go-to supplement for busy professionals, business travelers, and health-conscious individuals constantly on the move.

The visuals were crafted to grab attention within seconds, balancing clean health-inspired aesthetics with strong product visibility and clear call-to-action messaging.

Campaign Objectives

- Increase brand visibility among high-income, mobile professionals

- Promote Daravit as a trusted wellness supplement for frequent travelers

- Establish Daravit’s credibility through premium visual identity

- Design OOH layouts adaptable for billboard, lightbox, and digital screens

Target Audience

- Business professionals and frequent flyers

- Health-conscious individuals (30–55 years old)

- Middle to high-income travelers

- Airport commuters and decision-makers

My Role

- OOH Visual Direction & Layout Design

- Typography and Visual Messaging

- Airport Placement Adaptation

- Mockups for Lightboxes, Digital Screens, and Print Boards

- Collaboration with marketing team on strategic placement concept

Creative Approach

- The visual tone is clean, professional, and health-forward. - A central product shot was paired with wellness-themed lifestyle imagery and       supportive copy like:

- “Stay strong. Stay sharp. Stay Daravit.”

- Color themes were pulled from the Daravit packaging — creating brand  consistency while using high contrast for maximum visibility in fast-moving airport spaces.

Tools Used

-  Adobe Photoshop

-  Adobe Illustrator

- Adobe InDesign (layout adaptation)

- Airport lightbox mockup templates

- Google Fonts

- Client-provided brand assets (product renders, logo)

Outcome

The campaign strengthened Daravit’s public-facing image across key airport locations, making the brand visible to thousands of travelers daily. It reinforced Daravit’s positioning as a premium supplement choice for modern Nigerians and opened doors for broader retail and pharmacy visibility.

Disclaimer (If needed)

Note: Visuals in this case study are concept presentations and may differ from final published campaign executions.