HAVEN’TAN — Brand Identity Concept HAVEN’TAN

HAVEN’TAN — Brand Identity Concept

HAVEN’TAN was conceived as a modern African storytelling and digital entertainment brand built around one central idea: Where Stories Find a Home.

The name combines HAVEN, suggesting a place of belonging, safety and discovery, with ÌTÀN, the Yoruba word for story. This creates an identity rooted in African storytelling while remaining accessible to a contemporary global audience.

The logo concept explores the idea of a threshold into a story. The distinctive “H” construction uses solid vertical forms and an intentional opening of negative space. That opening represents an invitation—a doorway through which the audience enters another world, another experience or another story.

The identity deliberately avoids predictable African or cinematic symbols. Instead, it uses a restrained, contemporary form that can grow beyond a single programme or production into a broader entertainment and intellectual-property platform.

Core ideas: Story • Home • Belonging • African Identity • Discovery • Connection • Imagination • Global Reach

Positioning: Where Stories Find a Home.