For HuffPost, I was commissioned to manage a unique blog partnership with Beyond Classically Beautiful, a viral and acclaimed photo series celebrating women of color. The partnership increased daily web traffic to the platform’s lifestyle pages.

I developed a content strategy tailored to appeal to both HuffPost Lifestyle readers and followers of Beyond Classically Beautiful. Within this role, I authored blog posts, supervised a team of writers, and conducted thorough editing for all collaborative posts. The primary objective was to enhance traffic and engagement for HuffPost while effectively reaching the target audience of Beyond Classically Beautiful.