I revamped, managed, and edited digitalundivided's e-newsletter, resulting in significant increase in open-rate and engagement. digitalundivided is a leading nonprofit that catalyzes the growth of women-led businesses.

Content Strategy: Developed a focused content strategy aligned with digitalundivided's mission to support and empower women founders. Tailored the e-newsletter topics to address community challenges, celebrate milestones, and provide updates on industry trends.

Audience Engagement: Applied an engagement-focused approach by including relevant calls-to-action (CTAs) and spotlighting success stories, which resonated with the readers. This helped create a sense of community and drove participation in events and initiatives.

Data-Driven Optimization: Used performance metrics from previous newsletters to understand the topics that most interested readers, optimizing content based on these insights. This analytical approach resulted in consistently high open rates and improved click-through rates for key CTAs.

Results: The efforts led to measurable engagement growth, including a significant boost in newsletter subscriber interactions.