SEO-Infused Website Content Overhaul, JPMorgan Chase Program

Abi Ishola

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Content Writer

Copywriter

Content Creator

Google Docs

Grammarly

Microsoft Word

Project Overview

START is a program sponsored by JPMorgan Chase for digitalundivided, a leading non-profit that assists business owners with funding opportunities, business mentorship, and more. This program is designed for undergraduate students looking to start a business. Previously, the program was designed for women of color and offered no cash grant.

My Role

As the Marketing and Communications Lead, I oversaw the rebranding of the START program, which included a comprehensive content and copy overhaul. The previous copy targeted only women entrepreneurs and had different entry barriers. I edited all website content, spearheaded marketing strategies for social media and the newsletter, and approved social media content, ensuring everything was polished and up to standard before launch and throughout the promotion period.
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Posted Jun 7, 2024

Revamped website content using targeted SEO strategies, significantly boosting search engine rankings and site traffic.

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Content Writer

Copywriter

Content Creator

Google Docs

Grammarly

Microsoft Word

Abi Ishola

Emmy Award-winning Storyteller & Communications Strategist

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