START is a program sponsored by JPMorgan Chase for digitalundivided, a leading non-profit that assists business owners with funding opportunities, business mentorship, and more. This program is designed for undergraduate students looking to start a business. Previously, the program was designed for women of color and offered no cash grant.

As the Marketing and Communications Lead, I oversaw the rebranding of the START program, which included a comprehensive content and copy overhaul. The previous copy targeted only women entrepreneurs and had different entry barriers. I edited all website content, spearheaded marketing strategies for social media and the newsletter, and approved social media content, ensuring everything was polished and up to standard before launch and throughout the promotion period.