Illustration Designs for Calm Collective Asia

Natasha Chew

Illustrator
Content Writer
Social Media Marketer
Adobe Illustrator
Procreate

Calm Collective is a social organisation that enables communities across Asia to support their mental health through content, well-being programs, and training.

During my academic internship, our team was assigned to manage their social media platforms. We were tasked with creating design collaterals and generating organic content that aligned seamlessly with their brand aesthetic.
These were some of the illustrations I did for their social media platforms that fit into their brand tone, visuals, and messaging.
I was in charge of the copywriting for the design posts my team and I were producing, as well as crafting Telegram messages posted 2-3 times a week - including interactive polls and engaging conversation starters to create engagement and inclusivity. Additionally, I assumed the role of unofficial group leader - overseeing group dynamics, task allocation, and ensuring adherence to timelines.
I also designed an original telegram sticker pack for their channel - choosing to use dog and cat mascots sits well with what their company aims to achieve - a safe and comforting space for those who are tackling mental health issues.
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