conceptualising an overall album debut for a fictional artist given as a brief to hit the different criteria

Designing advert materials to promote the album debut and increase album sales

This is my logo design process for her. After evaluating many different styles and typography, I decided to go with a Margenta colour to symbolise sense of imaginative, passion and creativity, and balance - traits I would want Roux's album to convey.

I also aimed for a simple and recognisable logo to harbor a depth that lingers in people's minds, especially as they uncover its subtle, often overlooked meanings - crafted to foster a sense of exclusivity, making fans feel like insiders. 

I also came up with a poker deck album concept to make Roux's debut a unique and interactive one - where each card displayed is related to the songs in her album. I played around with the concept of 2 sides of everything after analysing how poker cards look like for the Joker, Kind, and Queen cards.

A fire element, everyone has a passion fuelled by their dedication but might not always have the energy and gas to ignite it forever, and the duality of a passion will be represented by the colours of the fire in this card.

One thing men still face in society is toxic masculinity - where one side will be showing the strong-headed and fierce side of man, while the other will portray the more emotional side of men.

As the wild card, I wanted to show two sides: fun versus addiction, and I used a wine glass to represent the overall fun, with someone drowning on one side to represent addiction.

A water element, this was inspired by the Greek mythology story of Narcissus. As humans, we all have our 'public' and 'private' faces, and the design will be a woman crying and being sad to signify our 'private' faces, and her smiling to signify her 'public' face.

An earth element, this card will be symbolised by a butterfly versus a moth, one wing signifying life while the other means death.

An air and autumn element, this is to represent progress - with the rough illustration of a watch and clutters of flowers to show growth.

Being the highest card in a deck for some games, I used the symbol of a four-leaf clover to symbolise luck, and used variations of colours to represent good and bad luck.

Similarly to the King card, I brainstormed the struggles women face in society these days and combined the symbolism of the rose and the thorn to show the different perceptions of beauty.

I also created the back design of the card to drawback to the purpose of this creative project - to promote her album and increase exposure. The pack design was designed as a House of Cards - to link back to the royalty/kingdom /castle aesthetic for this album.

These are the adverts created to further promote this on social media, and as poster design.