Website Redesign for AI SaaS Company

Botnostic Solutions is a multi-product AI platform spanning recruitment, talent management, and career enablement.

Problem: The existing website struggled to clearly communicate the breadth of offerings, product value, and credibility required for enterprise and mid-market buyers.

I redesigned the website, creating a clear narrative that explains what the platform does, who it's for, and why it matters, while guiding visitors toward meaningful conversion actions.

Full website flow, page hierarchy, and information architecture

User journey mapping from landing to conversion action

Conversion-focused wireframe planning and CTA placement strategy

Consistent design system (colors, typography, components) and custom images

Responsive design across desktop, tablet, and mobile

UX copy guidance for headlines and sections, plus developer handoff

Created a clear narrative arc from curiosity to trust to action

Designed a scalable layout to support future products and pages as the business grows

Balanced enterprise credibility with approachable visual language to serve both mid-market and enterprise buyers

Clear separation and articulation of product offerings across the site

Stronger value proposition above the fold

Scalable layout system supporting future products and pages

Redesign shipped to production and live. See completed work