B2C EdTech Website Design for AI-Powered Career Advisory Web App
Rimsha B
My Career Dreams needed a public-facing website that could attract students and parents directly, separate from the B2B institutional channel.
The existing web presence didn't clearly communicate what the product does or why a student should trust it with their career decisions.
I designed a B2C website focused on guiding students through the product's value before they ever sign up.
The goal: make the AI advisory feel approachable, trustworthy, and worth trying.
What I Designed
Mobile-first responsive website across all key pages
Homepage flow structured around student concerns: "What is this?", "How does it work?" and "Can I trust it?"
Lead capture strategy targeting both students and parents
Visual language that feels supportive rather than clinical, matching the emotional context of career decisions
Design Approach
Framed product features around student benefits and outcomes rather than technical capabilities, so the first impression feels personally relevant to the audience
Key Outcomes
Clear product narrative for B2C visitors landing from search, social, or referrals
Mobile-first experience aligned with how the student audience actually browses
Lead-driven page structure supporting both student sign-ups and parent inquiries
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Posted Feb 8, 2026
Designed a B2C website for an AI career advisory, guiding students through personalized pathways. Mobile-first, lead-driven, and built for clarity and growth.
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Timeline
Nov 1, 2025 - Jan 31, 2026
Clients
Botnostic Solutions
