Lazybut - Brand Identity
Mazen Ahmed
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Posted Nov 8, 2025
Built a six-figure DTC sock brand from scratch with character-driven design and collectible packaging. Created Mosaad Al-Duck, a sleepy yellow duck.
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Lazybut is an Egyptian lifestyle brand built around one very lazy duck called Mosaad. We make socks, gifts, and collectibles that mix humor, design, and storytelling.
We are a humor-driven, design-focused, playful brand that puts quality at the heart of everything we do, from the product itself to the whole experience around it.
P.S: “But” means duck in Arabic, so no, it’s not a typo.
