Lazybut - Brand Identity
Mazen Ahmed
Lazybut is an Egyptian lifestyle brand built around one very lazy duck called Mosaad. We make socks, gifts, and collectibles that mix humor, design, and storytelling.
We are a humor-driven, design-focused, playful brand that puts quality at the heart of everything we do, from the product itself to the whole experience around it.
P.S: “But” means duck in Arabic, so no, it’s not a typo.
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Posted Nov 8, 2025
Lazybut is a fashion brand based in Egypt and was established in 2019. It began by designing trendy socks and stylish packaging. I handle every design aspect.
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