Lead Designer & Developer: Ans Ali Framer Designer & Framer Developer Client: Juxine Full-service digital agency (Web Development • App Development • SEO • Branding • Web Design) Project: Full website redesign and rebuild in Framer Duration: 3–4 weeks

Juxine hired Ans to redesign their corporate website with three core objectives: communicate services clearly, increase qualified leads, and deliver a fast, maintainable site the marketing team could edit without developer support. The project combined strategic discovery, UX & visual design, and a pixel-perfect Framer build with SEO and performance optimizations.

Unclear positioning: Visitors struggled to understand Juxine’s primary offerings at a glance.

Fragmented brand presentation: Inconsistent visuals and messaging reduced credibility.

Low lead quality: Contact forms produced many unqualified inquiries, increasing sales overhead.

Technical limitations: Legacy CMS and slow pages made updates and growth difficult.

Clarify core service messaging and create service-specific conversion funnels.

Increase qualified discovery-call bookings.

Improve Core Web Vitals and mobile experience.

Enable non-technical content updates through Framer CMS.

1. Discovery & strategy Stakeholder interviews and analytics audit defined target client profiles, high-value pages, and priority user journeys: Hire for full builds, enterprise SEO partnerships, and branding retainers.

2. Information architecture & wireframes Navigation and page hierarchy were reorganized to guide visitors: Services → Case Studies → Process → Contact. Wireframes prioritized scannability and clear CTAs.

3. Design system An atomic component library (typography, color scale, cards, CTA modules, process timelines) was created to ensure visual consistency and speed up future pages.

4. Framer build & interactions Designs were implemented in Framer with responsive variants, lightweight scroll and microinteraction patterns, and semantic markup for SEO and accessibility. Framer CMS was configured for case studies, team bios, and blog content.

5. SEO & migration A URL mapping and 301 redirect plan preserved search equity. Meta tags, structured data for case studies, image optimization, and lazy loading were applied to improve search visibility and Core Web Vitals.

6. QA & launch Cross-browser/device testing, accessibility checks, and analytics event setup (CTA clicks, form steps). Soft launch followed by 30-day monitoring and iterative refinements.

Homepage: Outcome-first hero, three primary service pillars, featured case studies, and a sticky booking CTA to drive discovery calls.

Service pages: Dedicated, conversion-focused pages for Web Development, App Development, SEO, and Branding with process, proof points, and tailored CTAs.

Case study template: Reusable “Challenge → Approach → Results” layout with metrics and shareable visuals.

Lead qualification flow: Short multi-step contact form to pre-qualify leads and reduce low-value inquiries.

Framer CMS & handoff: Editor accounts, content templates, and a 60-minute training session so the team can publish without engineering help.

Performance & SEO: Compressed responsive images, preloading critical assets, semantic HTML, and schema for improved search performance.

Messaging and service structure are now crystal clear visitors understand offerings within seconds.

Site aesthetic and interactions convey professionalism and build trust.

Content updates and publishing are manageable by non-technical staff.

Organic sessions (30/60/90 day comparison).

Discovery-call conversions (form completions).

Qualified leads ratio (qualified ÷ total leads).

Page speed improvements (LCP, CLS, FID/INP).

Engagement metrics on service and case study pages (avg. session duration, bounce rate).

Accessibility: semantic headings, alt text for images, keyboard focus states, color contrast compliance.

Structured data: Organization and Article schema for company pages and case studies.

Redirects: 1:1 redirect map for legacy URLs to preserve link equity.

Analytics: GA4 event tracking on CTA clicks, form progress, and case study interactions; connect to CRM for lead attribution.

Component strategy: Atomic Framer components enable fast A/B tests and scalable page launches.

juxine-home-hero.webp — Alt: “Juxine homepage hero showcasing agency services”

juxine-case-study-sample.webp — Alt: “Case study overview showing challenge, approach and results”

juxine-webdev-page.webp — Alt: “Web development services page layout” (Serve responsive sizes and WebP; include thumbnails for mobile.)

“Ans transformed our online presence. The new Framer site is fast, flexible and makes it easy for our team to publish work. Leads are now higher quality and conversations are more focused.” Juxine Founder