Built with Framer
LeanScale Website Redesign and SEO Implementation
Ans Ali
Verified
LeanScale Website Redesign, Framer Development and Technical SEO
Project Overview
LeanScale needed a modern, scalable and conversion-focused website that could communicate its services more clearly, establish stronger credibility with potential clients and support its long-term content and SEO strategy.
The project covered the complete website workflow, including UI/UX refinement in Figma, responsive development in Framer, CMS implementation, technical SEO, structured data, form functionality, performance improvements and quality assurance.
My responsibility was not limited to translating a design into a live website. I worked across design, development and SEO to ensure that the final product was visually polished, technically reliable, easy to manage and properly structured for search engines.
My Role
I worked as the website designer, Framer developer and SEO implementation specialist for the project.
My responsibilities included:
Reviewing and refining the website design in Figma
Improving the visual hierarchy and overall user experience
Creating consistent design patterns across the website
Developing the website responsively in Framer
Building reusable and scalable components
Setting up CMS-powered resources and case studies
Implementing custom navigation and dropdown interactions
Improving website forms and submission functionality
Implementing technical and on-page SEO
Adding structured data and schema markup
Resolving layout, responsiveness and functionality issues
Testing the website across desktop, tablet and mobile devices
Conducting final quality assurance before launch
The Challenge
LeanScale’s website needed to support multiple business goals at the same time.
It had to present the company as a credible and experienced B2B partner, clearly explain its services, showcase resources and case studies, generate qualified leads and remain easy for the internal team to update.
The website also needed a stronger technical SEO foundation. This included improving page structure, metadata, heading hierarchy, internal linking, semantic markup, schema implementation and indexability.
Another important challenge was maintaining visual consistency across different pages and screen sizes. Typography, spacing, component behavior, navigation interactions and calls to action needed to feel unified throughout the website.
The project therefore required a combined approach involving:
Strategic UI/UX refinement
Responsive Framer development
CMS architecture
Form and interaction improvements
Technical SEO implementation
Detailed cross-device testing
Design Refinement in Figma
The project began with a detailed review of the existing Figma designs.
I analyzed the website from both a visual and usability perspective, identifying opportunities to improve clarity, consistency and user flow.
The design refinement process focused on:
Visual Hierarchy
I improved the relationship between headings, supporting copy, calls to action and visual elements so users could quickly understand the purpose of each section.
The typography system was refined to create a clearer distinction between primary messaging, supporting information and secondary content.
Spacing and Layout
Spacing inconsistencies were corrected across sections, cards, navigation items, buttons and content blocks.
The layouts were refined to create better balance and improve readability without making the pages feel unnecessarily crowded.
Design Consistency
Reusable design patterns were established for:
Service sections
Case study cards
Resource listings
Navigation menus
Dropdowns
Buttons
Forms
Testimonials
Calls to action
Footer elements
This helped ensure that the website maintained a consistent identity across all pages.
Conversion-Focused User Experience
Calls to action were positioned and refined to make the next step clearer for potential clients.
The design was structured to guide users from understanding LeanScale’s services to exploring relevant resources, reviewing case studies and submitting an inquiry.
Responsive Design Planning
Layouts were reviewed for desktop, tablet and mobile behavior before and during development.
Rather than simply reducing the desktop design, each section was adapted according to its content priority and intended user experience on smaller screens.
Framer Development
After refining the design direction, I developed the website in Framer.
The goal was to create a responsive and scalable implementation that remained visually accurate while being easy for the LeanScale team to maintain.
Reusable Component System
I created reusable components for frequently used website elements, including:
Navigation
Dropdown menus
Buttons
Content cards
Resource items
Case study sections
Testimonials
Forms
Calls to action
Footer navigation
The component-based approach improved consistency and made future updates more efficient.
Responsive Development
The website was optimized for:
Large desktop screens
Standard laptops
Tablets
Mobile devices
Typography, spacing, section height, content order, image scaling and navigation behavior were adjusted for each breakpoint.
Special attention was given to preventing text overflow, overlapping elements, inconsistent spacing and awkward stacking on smaller screens.
Navigation and Dropdown Interactions
The website included multi-level navigation and dropdown behavior that needed to work smoothly across different devices.
I refined:
Dropdown visibility
Hover and interaction states
Delayed dropdown closing behavior
Navigation spacing
Footer navigation triggers
Mobile menu behavior
Link accessibility
Active and highlighted states
These changes created a more predictable and polished browsing experience.
CMS Implementation
Framer CMS was used to create scalable content structures for resources and case studies.
The CMS setup allowed the LeanScale team to add or update content without manually rebuilding page layouts.
The CMS implementation included:
Consistent content templates
Dynamic case study pages
Resource collection pages
Reusable CMS cards
Structured content fields
Search-friendly URLs
Scalable page organization
The goal was to make the website manageable for a non-technical team while maintaining design and SEO consistency.
Animations and Micro-Interactions
Animations were implemented to enhance the experience without distracting users from the content.
These included:
Section entrance transitions
Button hover states
Dropdown interactions
Card interactions
Navigation transitions
Subtle visual feedback
The animation approach remained professional and lightweight, supporting the overall B2B positioning of the brand.
Form Development and Lead Generation
The website’s forms were an important part of its lead-generation process.
I reviewed and improved the form implementation to make submissions more reliable and avoid duplicate behavior.
The work included:
Removing duplicate form implementations
Improving form structure
Resolving submission-related issues
Adding error handling
Improving user feedback
Testing form behavior across devices
Creating fallback submission methods
Reviewing third-party integration requirements
Where required, fallback functionality was implemented to reduce the chance of losing an inquiry when a primary submission method failed.
I also reviewed the relationship between the forms, calls to action and overall user journey to ensure potential clients could easily take the next step.
Technical SEO Implementation
SEO was integrated into the website development process rather than being treated as a separate task after the website was completed.
The website was reviewed and optimized to help search engines understand its content, structure and business context.
Semantic Page Structure
Each page was structured using a logical content hierarchy.
This included:
A clear primary heading
Proper use of secondary headings
Structured section hierarchy
Semantic navigation
Meaningful content groupings
Search-friendly page organization
Maintaining a single clear H1 where appropriate helped establish the main topic of each page.
Metadata Optimization
I implemented and reviewed:
SEO page titles
Meta descriptions
Open Graph information
Social sharing metadata
Canonical URLs
Page-specific metadata
Search-friendly slugs
Metadata was written to accurately reflect the purpose of each page while supporting better search result presentation.
Internal Linking
Internal linking was improved to connect relevant services, case studies, resources and supporting pages.
This helped create a stronger website structure and made it easier for both users and search engines to discover related content.
Image Optimization
Images were reviewed for:
Descriptive alt text
Appropriate usage
Responsive behavior
Accessibility
Loading performance
Search context
Alt text was written to describe the purpose of meaningful images without unnecessarily adding keywords.
Structured Data and Schema Markup
I implemented structured data to give search engines additional context about the business and website content.
The schema setup included relevant implementations such as:
Organization
Website
WebPage
ContactPage
CollectionPage
BreadcrumbList
CreativeWork
Case study-related structured data
FAQPage where applicable
The structured data was customized according to the type and purpose of each page.
JSON-LD Validation and Debugging
I reviewed the JSON-LD implementation and resolved issues that could prevent structured data from validating correctly.
This included correcting data formats and ensuring that dynamically generated CMS values were handled properly.
For case study pages, I addressed issues involving fields such as:
Image data
Publishing dates
Page types
Dynamic CMS content
Missing or invalid properties
The objective was to make sure structured data remained valid across both static and CMS-generated pages.
Breadcrumb Structure
Breadcrumb structured data was implemented to help search engines understand the relationship between pages and website sections.
This was particularly important for resources, case studies and other nested content.
Indexing and Crawlability
The website structure was reviewed to reduce potential search engine indexing issues.
This included reviewing:
Canonical setup
Sitemap behavior
Search-friendly URLs
Duplicate pages
Page hierarchy
Metadata consistency
Internal link accessibility
CMS page discoverability
On-Page SEO
In addition to the technical implementation, I improved the on-page SEO structure.
This included:
Clear heading hierarchy
Improved page organization
Relevant internal links
Descriptive page titles
Unique meta descriptions
Search-friendly content sections
Accessible image descriptions
Clear calls to action
Improved readability
The goal was to balance search optimization with a natural and professional user experience.
Accessibility and Usability Improvements
Accessibility and usability were considered throughout the design and development process.
The improvements included:
Clear text hierarchy
Readable typography
Consistent button states
Descriptive links
Image alt text
Better spacing
Mobile-friendly interactions
Improved navigation behavior
Clear form labels
Visible calls to action
Reduced layout shifts
The website was tested to ensure users could navigate and understand the content across different devices and screen sizes.
Additional Website Fixes and Refinements
Throughout development, I identified and resolved several issues that affected the website’s consistency and usability.
These included:
Fixing site-wide word and letter spacing
Refining resource dropdown icons
Improving dropdown closing behavior
Correcting footer dropdown triggers
Removing unnecessary highlighted navigation states
Fixing button visibility and stacking issues
Resolving layout inconsistencies
Improving mobile responsiveness
Correcting CMS page formatting
Reviewing navigation behavior
Fixing component alignment
Improving content spacing
Resolving structured data errors
Testing forms and fallback behavior
These refinements helped turn the website from a collection of individual pages into a consistent and polished digital experience.
Quality Assurance
Before final delivery, I conducted detailed quality assurance across the website.
The review covered:
Desktop responsiveness
Tablet responsiveness
Mobile responsiveness
Navigation links
Dropdown interactions
Forms
CMS content
Case study pages
Resource pages
Buttons and calls to action
Typography
Spacing
Structured data
Metadata
Internal links
Image alt text
Browser consistency
Visual alignment
Issues identified during testing were documented and resolved before the final implementation.
Project Outcome
The completed website gave LeanScale a stronger, more scalable and professionally structured online presence.
The final website is:
Modern and visually consistent
Fully responsive across major devices
Easy to manage through Framer CMS
Structured for future content growth
Optimized for search engine visibility
Designed to support lead generation
Built with reusable components
Supported by technical SEO foundations
Easier for users to navigate
More reliable across forms and interactions
The project successfully combined design, development and SEO into a single cohesive implementation.
Rather than only creating a visually appealing website, I delivered a digital platform designed to support LeanScale’s marketing, content and business-development efforts over the long term.
Key Deliverables
Figma design review and refinement
Complete responsive Framer development
Reusable component system
Desktop, tablet and mobile optimization
Framer CMS implementation
Dynamic resource pages
Dynamic case study pages
Navigation and dropdown development
Form functionality improvements
Lead-generation flow optimization
Technical SEO implementation
On-page SEO improvements
Metadata implementation
Canonical URL configuration
Structured data and JSON-LD
Organization schema
Website schema
WebPage schema
Breadcrumb schema
Collection page schema
Contact page schema
Creative work and case study schema
FAQ schema where relevant
Image alt-text optimization
Internal linking improvements
Accessibility refinements
Cross-browser testing
Final website quality assurance
Tools and Technologies
Figma
Framer
Framer CMS
Responsive Web Design
UI/UX Design
Component-Based Development
Technical SEO
On-Page SEO
JSON-LD
Schema Markup
Semantic HTML
Website Accessibility
Form Integration
CMS Architecture
Quality Assurance
Skills Applied
Website Design
UI/UX Design
Figma
Framer Development
Responsive Development
CMS Development
Technical SEO
On-Page SEO
Structured Data
Schema Markup
Website Optimization
Interaction Design
Accessibility
Quality Assurance
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Posted Jul 19, 2026
Redesigned LeanScale's website with improved UI/UX, responsive development, and SEO.
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Timeline
Mar 12, 2026 - Jul 17, 2026
Clients
LeanScale
