Meet the Trailblazers Monthly Content Series
Kimia Madani
In our monthly profile series Meet the Trailblazers, Fitbit is seeking to amplify diversity in the world of wellness and fitness by featuring the voices of POC trailblazers at the helm of these industries—industries that have discredited voices like theirs for too long.
I developed the concept for this content series and launched it, then went on to lead copy editing for 100% and write 50% of the original content created. This included sourcing the trailblazers, influencers, and experts we highlighted over the course of the series.
Examples include:
Roslyn Mays, aka Roz the Diva, who is a nontraditional pole athlete, NASM-certified trainer and featured Fitbit Premium trainer, and a body-positive influencer. Our convo centered around the importance of representation.
Taylor Elyse Morrison, founder and CEO of Inner Workout, an online platform that provides resources to help its users reclaim self-care in a way that doesn’t foster burnout.
One of the projects that inspired this series was the following roundup post featuring 3 BIPOC women creating inclusivity, accessibility, and making waves of positive change in their communities:
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Posted Feb 7, 2023
In this monthly profile series, we amplified diversity in wellness and fitness by featuring the voices of POC trailblazers in these industries.
