NPI Launch Blog/Marketing Content, Fitbit at Google

I supported many product launches while managing the Fitbit blog, publishing a variety of product and feature announcements and collaborations, as well as working cross-functionally with PMM, PR, and Legal teams to promote campaigns and initiatives.

Please see below, examples of NPI and feature launch announcement posts published in 2022. On all of these, I either wrote, served as collaborator and stakeholder on, and/or provided my copy editing skills during the review process.

More examples available as needed as I can provide them dating back to April 2019.



Introducing Google Pixel Watch: The Best of Google and Fitbit

Introducing Google Pixel Watch: The Best of Google and Fitbit

Say hello to Google Pixel Watch, created to bring together Google’s helpfulness and Fitbit’s best health and fitness features, all in an elegant new design.





Every Look is Better with Leather: Brother Vellies + Fitbit

Every Look is Better with Leather: Brother Vellies + Fitbit

Motivation looks better in leather—especially with these new woven leather watch bands made with premium Horween® leather and designed by Brother Vellies for F…



Do What You Love and Feel Your Best with Fitbit Inspire 3

Do What You Love and Feel Your Best with Fitbit Inspire 3

Take your health journey to the next level with the all-new Fitbit Inspire 3, our easy-to-use tracker that motivates you to bring your A game every day.





Learn Different Ways to Manage Stress—and How Fitbit Can Help

Learn Different Ways to Manage Stress—and How Fitbit Can Help

Managing stress so that it doesn’t become chronic is an important part of a healthy lifestyle. Find out how the Fitbit Stress Management experience can help yo…





Introducing 2 Brand New Smartwatches: Fitbit Versa 4 and Sense …

Introducing 2 Brand New Smartwatches: Fitbit Versa 4 and Sense …

Fitbit’s latest smartwatches, Versa 4 and Sense 2, are here—and they put health and fitness front and center.





Travel with Ease with Google Maps and Make Payments Seamless wi…

Travel with Ease with Google Maps and Make Payments Seamless wi…

Easily explore your world with Google Maps and securely pay on-the-go with Google Wallet right from your wrist.