Sounds | Brand Identity
Lucia Diaz
This project is a passion project rebrand for a local record store with plenty of character, history, and a strong sense of community, but an outdated visual identity. I created a refreshed brand that captures the soul and atmosphere of the store, translating its vibe into bold, expressive visuals that feel authentic, timeless, and in tune with its music-driven culture.
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Posted Mar 23, 2026
Rebrand for a beloved local record store with decades of history and a loyal community, but an outdated visual identity. I developed a full brand system that honors the store's roots while giving it a bold, modern presence.
