Swallowtail Ranch | Brand Identity by Lucia DiazSwallowtail Ranch | Brand Identity by Lucia Diaz

Swallowtail Ranch | Brand Identity

Lucia Diaz

Lucia Diaz

Verified

Swallowtail Ranch is a regenerative agritourism and outdoor wellness destination focused on nature, community, and family connection. For this project, I created a warm, inviting brand identity that reflects their hands-on, farm-based experiences while promoting health and sustainable living. The visual direction incorporates natural tones, organic textures, and subtle Mexican cultural elements inspired by the San Antonio region, resulting in a brand that feels grounded, vibrant, and deeply connected to its environment.
Like this project

Posted Mar 23, 2026

Brand identity for a regenerative agritourism and wellness destination. The challenge was capturing both the ruggedness of the land and the warmth of a family-focused retreat in one grounded, organic visual system.