Raffy | Brand Identity
Lucia Diaz
Raffy is a classic ice cream shop from my city whose old branding tried to feel traditional, but ended up looking outdated and cluttered. I reimagined it as a passion project, drawing inspiration from vintage ice cream parlors, creating a new logo, a refined yet fresh color palette, and elegant typography that still feels warm and approachable. The result is a brand that stays true to Raffy’s roots while better reflecting the cozy, artisanal experience of visiting the shop.
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Posted Mar 23, 2026
Reimagined branding for Raffy, a traditional gelato shop looking to stand out in a crowded market without losing its artisanal charm. The new identity balances warmth and playfulness with a clean, contemporary system that works across packaging, signage, and digital.
