Raffy | Brand Identity

Raffy is a classic ice cream shop from my city whose old branding tried to feel traditional, but ended up looking outdated and cluttered. I reimagined it as a passion project, drawing inspiration from vintage ice cream parlors, creating a new logo, a refined yet fresh color palette, and elegant typography that still feels warm and approachable. The result is a brand that stays true to Raffy’s roots while better reflecting the cozy, artisanal experience of visiting the shop.