Nicole Ussery
Project Title: Loss Prevention Team T-Shirt Design and Rebranding
Objective:The primary objective of this design project was to create a simplistic and iconic T-shirt design that would serve as a representative symbol for the Loss Prevention (LP) Team. This initiative was a crucial part of the team's rebranding process, aiming to establish a strong visual identity and enhance team cohesion.
Design Concept:The design concept focused on simplicity and iconography to ensure immediate recognition and memorability. The chosen elements aimed to encapsulate the essence of loss prevention while maintaining a modern and appealing aesthetic. The design incorporated visual elements that communicated security, vigilance, and professionalism.
Process:
Implementation: Upon receiving approval from corporate branding, the finalized design was implemented on T-shirts. The T-shirts were then distributed to LP team members to foster a sense of pride and unity. Additionally, the design served the purpose of creating awareness among associates who were interested in joining the LP Committee or the LP Team.
Results: The rebranded T-shirt design successfully contributed to the rebranding of the Loss Prevention Team. It became a symbol of team pride and unity, fostering a positive and cohesive work environment. The awareness generated through the T-shirts also led to increased interest in joining the LP Committee and the LP Team.
This project exemplifies the power of design in conveying a team's identity and fostering a sense of belonging among its members, contributing to the overall success of the loss prevention initiatives.