The San Martin Stores Sales Analytics Dashboard is a comprehensive business intelligence solution designed to provide a data-driven approach to sales performance, customer behavior, and regional distribution. By integrating real-time data visualization, the dashboard enables businesses to track key performance indicators (KPIs), optimize sales strategies, and improve profitability.

Data Visualization – Power BI

Database Management – SQL, PostgreSQL

Data Processing & Automation – Python (Pandas, NumPy), Microsoft Excel

Enhanced Sales Monitoring – Gain real-time visibility into total sales, profit margins, costs, and order quantities.

Customer Behavior Analysis – Track new and returning customers, repeat purchase rates, and average order values.

Product Performance Insights – Identify top-selling products, high-cost items, and areas for improvement.

Geographic Sales Distribution – Analyze sales by region, understand market trends, and optimize regional marketing efforts.

Decision-Making Support – Utilize data-backed insights to improve inventory management, pricing strategies, and revenue growth.

Sales and Profitability Analysis – Visual representation of revenue trends, profit margins, and cost-to-sales ratios over specific periods.

Customer and Location Tracking – Detailed insights into customer acquisition, purchase frequency, and geographical sales patterns.

Performance Trend Analysis – Track growth rate variations and fluctuations in sales, profits, and costs across different timeframes.

Product Category Breakdown – Performance comparison of various product categories based on sales, cost, and profit contribution.

Operational Efficiency Metrics – Insights into order processing times, shipping duration, and agent performance.