Krumble Bakery Branding & Visual Identity

Krumble Bakery, a vibrant and contemporary bakery known for its delectable treats, sought a fresh and dynamic branding identity to match its evolving image. The goal was to capture the essence of the bakery's craft and warmth while incorporating modern design elements that would appeal to both loyal customers and a new audience. The project included logo design, packaging, and an overall visual identity that would breathe new life into Krumble’s brand and distinguish it in a competitive market. Challenges Addressed:

Brand Consistency: Crafting a cohesive brand identity that reflects the warmth and homemade feel of Krumble Bakery while appealing to a contemporary audience.

Visual Identity: Designing a memorable logo and visual style that stands out in a crowded market, reflecting the bakery's artisanal qualities while staying fresh and modern.

Packaging Design: Creating packaging that enhances the customer experience by making Krumble Bakery’s products feel special, while remaining functional and practical for both in-store and takeout customers.

Brand Versatility: Ensuring the branding works across multiple touchpoints – from the bakery’s storefront to product labels, promotional materials, and digital platforms.

Logo & Visual Identity Design: The new logo combines modern typography with a playful, hand-drawn element to symbolize the artisanal nature of Krumble Bakery. The colors chosen are warm and inviting, with earthy tones that represent the wholesome and natural ingredients used in every product.

Packaging Design: A standout feature of the branding, the packaging combines minimalistic design with vibrant, mouth-watering imagery to captivate customers and enhance the presentation of the bakery’s products. The designs were created to be both aesthetically pleasing and practical for in-store use and takeaway.

Typography & Color Palette: Carefully selected typography and colors help communicate the brand’s personality—fun, approachable, and passionate about quality. The design balances modern elegance with a cozy, friendly touch to evoke the feeling of home-baked treats.

Brand Consistency Across Platforms: The branding system was designed to work across various media and platforms. From print to digital, the visual elements are flexible, ensuring that Krumble’s identity is consistently communicated in all contexts, making the brand instantly recognizable.

The Krumble Bakery branding project was an exciting opportunity to create a visual identity that speaks to both the tradition and modernity of the bakery's offerings. By blending a contemporary approach with a nostalgic, homemade charm, we’ve successfully crafted a brand identity that will help Krumble Bakery stand out and connect with its audience for years to come.