Brand Design For a Gummy Brand

Meet Jollo, a candy brand🍬 a new gummy brand for Gen Z and millennial, entering a space where the competitors (SmartSweets, Shameless Snacks) lead with nutrition numbers and diet language. My question was: what if a better-for-you candy led with joy and design instead? The answer became Jollo: A bold, chunky wordmark that works as the hero on every pack A three-color system of electric blue, bubblegum pink and neon yellow, rotating across flavors so the range reads as one family Instead of fruit illustrations, I tried soft rounded corner shapes with minimal text with flavor names like HOT RUSH, SILLY BERRY, SASSY CHERRY to stand out from every other candy shelf. A "less sugar" message delivered in the brand's own voice. I took it from strategy and positioning to pouches, bars, shipping boxes, merch and social visuals, so the identity works everywhere it would show up. The feeling I designed for: energetic, moody and fresh. #branddesign #branddesigner #packagingdesign #graphicdesigner #fmcg #logodesign #brandidentity