I recently designed a visual

I recently designed a visual brand identity for TROPEZ—a luxury French Riviera oyster bar based in Paris. Good hospitality design isn't just about a logo, it's about building a complete atmosphere. For this project, I chose to steer clear of traditional, bright sunny visuals and tropical tropes. Instead, the design focuses entirely on evening sophistication and quiet luxury. Every touchpoint was crafted to evoke an intimate dining experience: sitting at an elegant Parisian bar as the evening unfolds, enjoying cold Atlantic oysters served on crushed ice with fine wine.