Cover image for I recently designed a visual

I recently designed a visual brand identity for TROPEZ—a luxury French Riviera oyster bar based in Paris. Good hospitality design isn't just about a logo, it's about building a complete atmosphere. For this project, I chose to steer clear of traditional, bright sunny visuals and tropical tropes. Instead, the design focuses entirely on evening sophistication and quiet luxury. Every touchpoint was crafted to evoke an intimate dining experience: sitting at an elegant Parisian bar as the evening unfolds, enjoying cold Atlantic oysters served on crushed ice with fine wine.

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Brand design for MATIZ, a handmade ceramic brand MATIZ crafts high-fire ceramic tableware and spatial objects for refined interiors. Sculpted by hand from raw, speckled clay, each piece bridges functional utility and minimalist sculpture—designed to ground daily rituals in quiet elegance.

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Sharing a website design for a fashion brand! This project took me so long to finish! Honestly, the hardest part was designing the whole Conversational Search, VTO (Virtual Try-On), and Smart Cross-Styling workflow. I really wanted to build something beyond a standard static website with basic interactions. I ended up creating an AI assistant that doesn't just give robotic replies it actually recommends pieces that perfectly complement the outfit you just picked, working just like a personal stylist ✨ Check out the full project: https://www.behance.net/gallery/254834427/Brand-Website-Design-for-fashion-brand

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Cover image for Designed an Italian luxury fashion

Designed an Italian luxury fashion brand, AURA. My goal was to conceptualize a brand that radiates timeless class, old-money luxury, and vintage heritage. To achieve this, I kept the visual system deeply minimal ensuring that the elite brand voice remains consistent across every touchpoint. Project Scope & Deliverables: Logo Design & Typography: Crafting a high-end serif logotype that anchors the brand's identity. Brand Identity System: Developing a cohesive visual language, curated color palettes, and editorial guidelines. Lookbook & Editorial Layout: Designing a seamless, premium layout that treats fashion as art. Complete End-to-End Branding: Ensuring consistency from physical clothing tags to the digital presentation. About AURA: AURA is crafted for those who own a class, a timeless standard of elegance. It is a space where fashion doesn't need a trend to be called a trendy piece of fashion, where fashion defines art, elegance, and vintage class. So that: You own the CLASS. You own the STANDARD. You own the REAL YOU. So, when you own AURA, YOU OWN IT!

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Areeba Faisal

Brand & UI/UX Designer