Sharing a website design for a fashion brand! This project took me so long to finish! Honestly, the hardest part was designing the whole Conversational Search, VTO (Virtual Try-On), and Smart Cross-Styling workflow. I really wanted to build something beyond a standard static website with basic interactions. I ended up creating an AI assistant that doesn't just give robotic replies it actually recommends pieces that perfectly complement the outfit you just picked, working just like a personal stylist ✨ Check out the full project: https://www.behance.net/gallery/254834427/Brand-Website-Design-for-fashion-brand

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Cover image for Designed an Italian luxury fashion

Designed an Italian luxury fashion brand, AURA. My goal was to conceptualize a brand that radiates timeless class, old-money luxury, and vintage heritage. To achieve this, I kept the visual system deeply minimal ensuring that the elite brand voice remains consistent across every touchpoint. Project Scope & Deliverables: Logo Design & Typography: Crafting a high-end serif logotype that anchors the brand's identity. Brand Identity System: Developing a cohesive visual language, curated color palettes, and editorial guidelines. Lookbook & Editorial Layout: Designing a seamless, premium layout that treats fashion as art. Complete End-to-End Branding: Ensuring consistency from physical clothing tags to the digital presentation. About AURA: AURA is crafted for those who own a class, a timeless standard of elegance. It is a space where fashion doesn't need a trend to be called a trendy piece of fashion, where fashion defines art, elegance, and vintage class. So that: You own the CLASS. You own the STANDARD. You own the REAL YOU. So, when you own AURA, YOU OWN IT!

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Presenting MATRIK, a habit tracker app focused on helping users plan better and stay consistent. Each screen is designed with purpose and clarity to enhance the daily experience. Check out the full project👇 https://www.behance.net/gallery/238399113/Habit-Tracker-App-Design

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Just wrapping up a new passion project a bold, playful brand identity for Froza Ice Cream. I wanted to push my creative boundaries on this one by bringing a fresh wave of energy and retro-pop vibes into the freezer aisle. The core focus was balancing heavy, organic shapes with a clean geometric tile pattern to keep the final execution feeling premium and intentional. #branddesign #icecreambranding #brandidentity #branding #boldidentity #branddesigner #visualdesign #graphicdesign #graphicdesigner #design #visualdesigner

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Areeba Faisal

Brand & UI/UX Designer