151st Kentucky Derby
Erika Park
151st Kentucky Derby
The Kentucky Derby is the world’s most iconic horse race, known for its history and tradition. For the 151st Kentucky Derby, the logo was inspired by the Twin Spires—using the two 1's in “151” to echo their shape—paired with an elegant font to complete the number. The result was a timeless, refined, and versatile logo used across embroidery, glassware, apparel, broadcast, and more. It became a unifying visual across event touchpoints and was featured throughout the official Kentucky Derby shop.
DESIGNER ERIKA PARK
ART DIRECTOR ADAM VON OHLEN
COPYWRITERS NICOLE MULLINS, AARON BONSIGNORE
Great design begins with a conversation :) Let’s chat ➝
Born and raised in Buenos Aires.
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Currently listening to: Imogen Heap.
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Oldest of 3 (aka the substitute parent).
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Currently reading: The Devil in the White City.
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Hamster enthusiast.
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Currently watching: The Crown.
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Posted Jun 5, 2026
Logo design for the 151st Kentucky Derby, inspired by Twin Spires and used across various media.
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