82 Kimbap

82 Kimbap brings Korean tradition to Chicago with a modern, approachable edge. Inspired by the Korean flag, the logo reflects pride in heritage while reimagining it through a contemporary lens. A custom mascot captures the quick, lively spirit of grabbing fresh kimbap on the go, complemented by a distinct icon system created for each flavor. Together, these elements form a cohesive identity that honors its origins while connecting with a new generation of diners.

AWARDS Indigo Design Awards - Gold in Branding for Restaurants Indigo Design Awards - Silver in Branding, General

DESIGNER ERIKA PARK CHARACTER ANIMATION ALISON KIM LOGO ANIMATION HERNÁN JAIMES