Revitaliste (@revitaliste), a San Francisco-based furniture revitalization brand serving Bay Area interior designers, brought me in to strengthen its Instagram presence. The goal was to post consistently, build brand awareness, and reach more interior designers and a design-conscious audience.

Revitaliste had a strong library of project imagery but lacked a consistent publishing cadence and a structured content strategy. The opportunity was to use that existing content more intentionally: showcase transformations, communicate expertise, and build awareness with interior designers.

Create a consistent Instagram posting plan that Revitaliste could maintain.

Build brand awareness among interior designers.

Strengthen Revitaliste’s authority with educational content on furniture, fabrics, and revitalization.

Make the brand’s services and value clearer, giving visitors a stronger path to enquire.

We began by auditing Revitaliste’s Instagram presence, audience, and content. Based on what I found, I created a 90-day strategy that introduced several content pillars, including furniture transformations, workroom processes, and furniture and fabric education.

I turned the strategy into content ideas and briefs for upcoming projects. Using Revitaliste's existing content and the newly captured content, I edited Reels, designed graphics, wrote captions, and scheduled and published approved content.

Every month, I provided Revitaliste with detailed performance reports tracking follower growth, engagement, best-performing posts and patterns in content topics and formats. This data helped to refine our strategy and ensure continued growth.

In just two months:

Followers grew by 17.2%

Views increased by 93.8%

Reach increased by 164%

Link clicks increased by 136.8K%, while profile visits rose 7.9% to 3.6K.

This project shows how a focused Instagram strategy can help strengthen the brand’s visibility and online presence.

In only two months, Revitaliste’s content generated over 115K views, reached 68K accounts, and drove 1.4K link clicks and 1.2K follows.