Orin — Product Leadership & Customer Workflow Design by Hesham El NasharOrin — Product Leadership & Customer Workflow Design by Hesham El Nashar

Orin — Product Leadership & Customer Workflow Design

Hesham El Nashar

Hesham El Nashar

Orin / Turning business knowledge into customer conversations

I co-own Orin and lead its product vision, design, features and roadmap. My work connects the product with each client’s business: onboarding, knowledge setup, fine-tuning and custom requirements. Development partners implement the software.

From requirements to a configured product

I translate business needs into priorities the development team can act on, then work through how the product should be set up for the customer.
Product direction. Define features, roadmap priorities and the intended experience.
Customer onboarding. Structure the information and configuration needed for a specific business.
Delivery coordination. Resolve implementation questions with engineering partners and review the resulting workflow.
The interface below shows a generic knowledge-source setup. Client and account information are excluded.
Orin knowledge-source setup — generic interface, with client and account information excluded.
Orin knowledge-source setup — generic interface, with client and account information excluded.
This work brings together business analysis, product ownership and implementation leadership: defining what a product should do, then carrying those decisions through to customer setup.
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Posted Oct 31, 2026

Product vision, roadmap and customer onboarding for Orin: translating business requirements into product decisions and customer-specific setups.