1 million+ views. $0 ad spend. this reel was designed to break down one of the biggest fears about escape rooms (being locked in and left alone) and show how Adventures of Intrigue does things differently. The goal: spark curiosity, build trust, and get new eyes on our open concept format.

Wrote and produced a short-form video contrasting the standard escape room experience with ours

Crafted a caption that expanded on the concept, encouraged scroll depth, and engaged user fears (without ever being crazy salesy)

Optimized for search, discovery, and emotional resonance

Posted organically to Instagram Reels and Facebook, with no paid boost

Tracked engagement and pulled performance screenshots throughout its rise

14,188 interactions (13.6K likes, 345 saves, 161 shares, 37 comments)

over 70% increase in account engagement during the quarter

Measurable increase in ticket sales from guests who saw the reel and mentioned it directly

This reel didn’t just go viral, it built real-world ongoing trust. By naming a specific fear, showing our real solution, and keeping the tone honest and clear, we sparked curiosity that turned into bookings. See our reel below.