Finissimo's eight home and fabric fragrance sprays needed a label system that feels like one range while giving each scent its own character. At Brandegree, I led the creative direction for the label architecture, illustration and graphic variations. Our work concerns the packaging graphics shown here; it does not claim design of the bottle, formula or original Finissimo logo.
PACKAGING DESIGN · CASE STUDY
ONE BRAND.
EIGHT SCENTS.
Finissimo is a range of eight home and fabric fragrance sprays.
The challenge was to give each scent a distinct visual character
while keeping the entire collection clearly recognizable as one brand.
THE SYSTEM
ONE STRUCTURE.
EIGHT VISUAL WORLDS.
A consistent label architecture brings the range together.
Color, illustration and texture give each scent its own
visual identity while preserving a recognizable Finissimo family.
THE CONCEPT
SCENT,
VISUALIZED.
Illustration, color and texture translate each fragrance
into a distinct visual cue, giving every scent its
own atmosphere within the same packaging system.
0 likes · 0 views · Oct 19, 2026
A label system for eight home and fabric sprays. Illustration, color and texture distinguish each scent while keeping the Finissimo range coherent.
