Vitae — Pharmaceutical Naming & Identity

Vitae is a pharmaceutical and cosmeceutical business serving the Levant. I worked on its naming and visual identity through Brandegree, shaping a concise brand language around vitality and trust. The case study presents the name, core identity and selected applications. The business ambitions quoted below are the client's vision, not measured outcomes of this design work.

Vitae Naming & Brand Identity

Vitae works across health and beauty in the Levant, spanning pharmaceutical and cosmeceutical distribution, manufacturing, and parapharmacies.

Vision Vitae envisions becoming the top choice for health and beauty enthusiasts, offering exceptional products across the Levant. At its core, Vitae is committed to intimacy and collaboration, entrusting healthcare professionals to lead the way. This diverse and respectful corporation seamlessly engages customers through innovative events, fostering connections and enhancing experiences.

Name “Vitae”, which draws its essence from Latin, symbolizes vitality and life - a carefully chosen name that succinctly expresses a firm commitment to health, energy and dynamism.