Eshaa — Bilingual Identity for Medical Imaging

Eshaa is a Saudi medical imaging engineering company. Its identity needed to communicate technical precision in both Arabic and English without relying on familiar healthcare symbols.

At Brandegree, I led the creative direction of a system informed by isocenter geometry and imaging beam patterns. A radiating symbol connects the bilingual lockups with typography, color, iconography and motion. The work extends from stationery and uniforms to digital applications and signage.

My role: founder and art director. The project was produced with the Brandegree team. The images document the identity and its applications; they do not imply a measured commercial result.