WING’IN needed a visual identity that could be recognized at the counter, on a takeaway box and in a customer’s hands. At Brandegree, I directed a bold restaurant system built around a wing-shaped W.
Expressive lettering and a warm red-orange-brown palette carry the mark across packaging, menus, signage, uniforms and social content. The project shows how one visual idea can stay coherent while adapting to everyday touchpoints.
My role: founder and art director. The Brandegree team developed and produced the applications shown here. This case documents the design system, not restaurant sales or performance.
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A wing-shaped W anchors a bold restaurant identity across takeaway packaging, menus, signage, uniforms and motion. Creative direction: Mohamed Ben Yessef.
