HellCats is a fully custom NFT trading and reveal platform concept that I designed entirely from scratch.

The project combines NFT collection management, swap mechanics, and gamified reveal interactions into one mobile first experience focused on engagement, anticipation, and retention.

I was responsible for the full product vision, UX strategy, user flows, interaction design, and complete UI execution from concept to final high fidelity screens.

Most NFT platforms focus heavily on technical functionality while neglecting the emotional experience behind collecting, swapping, and revealing assets.

Common problems included:

Confusing swap mechanics

Low emotional engagement during NFT reveals

Weak reward systems

Poor mobile usability

Unclear rarity communication

Limited motivation for users to continue interacting after receiving an NFT

The challenge was to transform a transactional NFT process into an experience that feels exciting, rewarding, and intuitive.

I designed a fully gamified mobile experience centered around excitement, clarity, and repeat engagement.

The redesign introduced:

Users can select one NFT from their collection and send it into the swap pool through a simple and visually guided flow.

I created a spin based reveal experience that builds anticipation before presenting the newly received HellCat NFT.

Important actions such as irreversible swaps are clearly communicated through hierarchy, visual feedback, and confirmation states.

The experience encourages continued engagement with:

rarity boosts

additional spins

collection expansion prompts

celebratory reveal states

Every screen was optimized for mobile behavior with:

sticky CTA buttons

large interaction zones

simplified navigation

fast scanning layouts

high contrast visual hierarchy