REBRANDING AND MERCHANDISE DESIGN

Connect The DOTS Conference aimed to ignite resilience and empower youth with critical employability and life skills.

To ensure the rebranding aligned with the conference’s mission, I conducted:

A review of the previous conference’s performance, including attendee feedback and engagement metrics.

A deep dive into the theme, “Igniting Resilience and Empowering Youth,” to understand the event's core message and audience.

I designed a new branding strategy to elevate the conference’s visual presence:

Logo Redesign: Created a logo symbolizing connection, growth, and resilience.

Color Palette: Introduced bold and vibrant colors to reflect empowerment and dynamism with a gradient blend.

Brand Assets: Developed templates for banners, social media posts, and promotional materials to ensure consistent visuals across platforms.

I focused on crafting impactful content to drive engagement and deliver value:

Designed social media posts highlighting key sessions such as interactive panels, leadership workshops, and innovation showcases.

Created materials to emphasize sponsorship benefits and attract stakeholders.

Developed visually appealing conference agendas, badges, and stage backdrops.

Leveraging a multi-channel approach:

Launched hashtag campaigns to maximize reach and engagement.

Collaborated with attendees, influencers, and ecosystem leaders to amplify visibility.

Focused on storytelling to highlight the transformative impact of the conference.

To celebrate success and drive future improvements:

Analyzed attendee feedback and social media metrics.

Highlighted key achievements, such as the 1 million engagements and the attendance of influential leaders, in post-event reports.

The rebranding elevated the conference’s profile, creating a professional and cohesive identity that resonated with its audience. It successfully engaged stakeholders and empowered participants, positioning the conference as a leading platform for youth empowerment.