Brand Strategy and Visual Identity for Matcha Cafe by Dibyangana RaulBrand Strategy and Visual Identity for Matcha Cafe by Dibyangana Raul

Brand Strategy and Visual Identity for Matcha Cafe

Dibyangana Raul

Dibyangana Raul

DAILY CHA -  the slow-burn cafe

Daily Cha believes it is the quiet in the middle of the noise. They believe that energy shouldn’t come with a cost. It shouldn’t feel like a racing heart or a cluttered mind.
           Daily Cha, the cafe have traded the "hustle" for the "hum." They are the pioneers of the Slow Burn—a state of being where focus is sharp, the body is calm, and the spirit is radiant. Here they offer their customers to choose Presence over Pressure of life. Daily Cha  doesn’t want to be just another stop on their customer's commute but they want to be the rhythm of your life. 
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Posted May 10, 2023

A structured strategy that helps the cafe get a unique positioning in the market and a visual identity that gives them the character