Abbiocco

The idea of a good rest after a tempting meal is just impressive and if the last course or dessert helps you achieve this relaxation then it's an added bonus.

 Abbiocco is an ice cream brand that has the vision to position itself as that dessert that helps one unwind, relax, keep away all the worldly tensions and move into a dream world for a short break, just like in a meditating state. This brand identity project gives the brand a bold character with vibrant colors and hypnotic patterns that induces a drowsy feeling.