Brand Identity - Charm Tea
Dibyangana Raul
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Posted May 13, 2023
Developed a comprehensive brand strategy for the launch of ABC Startup, including target audience analysis, messaging, and visual identity.
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Charm Tea
CHARM is a brand that offers tea subscription box for the tea lovers from across the world. They believe that tea is not 'just tea' rather its connected with relaxation and unwinding. They want to position their brand as that drink that helps one unwind and get refreshed.
Thus an aesthetic font for the logo has been chosen to reflect the calming nature of the brand. The packaging reflects the main ingredients of the product in an aesthetic way.
