E-commerce Management Consultant

Search Engine Optimization project: Automation of the the product naming process for all Adidas products while respecting the specifications of each digital commerce partner (Zalando, Footocker, Namshi, Amazon...) to optimize search engine visibility. • Interview client to capture the existing processes per digital platform which have been used in the past to SEO product names • Analyse previous examples of product attributes and SEO product names to capture and record the requirements • Document requirements for automated SEO product name optimizer • Replicate the work to support the setup of new seasons up to 20k product lines per retailer • Advanced excel or Alteryx skills to automate the steps • Assess current capability vs requirements, draft user story to close gaps • Reporting and Comms to stakeholders