Fashion and luxury marketing consultant

• Align with customers on relevant business goals and critical metrics. • Develop & execute a 360° marketing plan to be jealous of. • Manage social media accounts from A to Z and back: writing copy, altering images, scheduling posts, and creating content calendars. • Create a campaign plan, make a budget & a channel proposition to set up the campaign offline and/or online. • Manage Facebook Business Manager, LinkedIn Campaign Manager & Google Ads, and use of Marketing Automation. • Create a website in collaboration with the design team and execute SEO. • Research and define customer personas, and build ideal state customer journey maps. • Analyze data-driven opportunities and identify consumer behaviors that can be influenced to drive impact. • Ideate data, analysis, and optimization use cases to support overarching business priorities. • Contribute to value mapping exercises, and support the prioritization of recommendations according to value & complexity. • Build measurement dashboards, and report back on customers’ digital marketing performance on a recurring basis.