Psynapse is a Norwegian non-profit organization pushing for legislative change through its advocacy for the positive mental health benefits of psilocybin, MDMA and LSD. We assisted in defining their brand positioning and armed them with a new brand to better reflect their core values and academic background. 

We created a bold visual identity to help a worthy cause operating at the intersection of psychedelics and politics get noticed and gain traction in a conservative landscape, whilst still appealing to a younger demographic. A modular shape system was designed as a core identity element, inspired by chemical structures that could be combined to form a variety of objects and compounds. An accompanying website was also designed and developed to articulate their cause, present scientific research and help drive donations.​​​​​​​

Does your current brand, product or service live up to the ambitions of your team and the expectations of your customers? Get in touch with me today and let’s explore what its future could look like.

Follow us on Instagram