Design a fresh and flexible brand identity for Oslo Bar & Bowling. The identity should appeal to a wide demographic, whilst being sophisticated, plus a touch of weirdness to make it special.

– Brand Strategy – Brand Identity – Content Strategy – Illustrations – Animation – Website Design

We created a new identity and interior concept for Oslo Bar & Bowling (OBB) to support a radical refresh to their venue offerings. The result was a unique and coherent brand identity that balanced fun and refinement in order to appeal to a wide range of demographics within their clientele.

Our solution was a type-driven identity, opting for a typeface that balanced sophistication and playfulness across headlines and wordmarks. The various alternate characters evoke a sense of movement and energy, reminiscent of falling bowling pins.

A type-driven identity that celebrates activity and movement, inspired by falling bowling pins, striking cue balls and the clinking of glasses. Here’s to good vibes, good times and good games.

A set of custom illustrations were created based on the themes of movement and fun to represent the different venue offerings: Bowling, billiards and beverages.

Does your current brand, product or service live up to the ambitions of your team and the expectations of your customers? Get in touch with me today and let’s explore what its future could look like.

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