Hektra: Name, Brand and Web Concept

Paul Conley

Brand Designer
Web Designer
Adobe Illustrator
Adobe Photoshop
Figma
Hektra
Hektra is a bold new player in the professional trailer category within Norway. The visual identity references the robust and industrial nature of the company's products and aims to showcase them through a fresh and contemporary graphic language.
It leverages a confident use of typography and high-contrast product imagery for maximum visual impact, whilst demonstrating practicality through a restrained use of colour and a utilitarian design approach.
Does your current brand, product or service live up to the ambitions of your team and the expectations of your customers? Get in touch with me today and let’s explore what its future could look like.
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